How to Wow Your Customers
Welcome to Spark an Idea Thursday. Each week we’ll be sharing some great ideas for a topic of interest to our readers. We invite you to grab our image and carry the tradition through to your own blog!...
View ArticleDo You Talk to Customers?
I think a lot of companies claim to “talk” to customers, using tools like surveys and focus groups. But when’s the last time you actually spoke to a customer about what she wants? My pal, Michelle...
View Article‘Tis the Season to be Grateful
In addition to sending your customers gifts and cards this time of year, now’s a great time to show your appreciation via email. Campaigner sent me these suggestions for opportunities to show your...
View ArticleWhy Do Your Customers Choose YOU?
If you don’t have a solid understanding of why your customers buy from you, how can you expect to continue to attract new customers? I thought I knew why my clients turned to Egg, and why they stay...
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